Testimonial
I had spent a decade on luxury skincare. Niki Newd felt strange at first — too rich, too different. Two weeks in, I couldn't stop. My skin just... rested.
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Long before "skin longevity" became a marketing term, we were formulating for it.
AWARDED MARK
FRESHLY BLENDED
NATURAL
NO FILLERS OR ADDITIVES
NO PRESERVATIVES
NO ADDED FRAGRANCE
Fresh skincare for sensitive, dehydrated and ageing skin — crafted to deeply nourish, support the skin barrier and preserve skin vitality over time.
Crafted in small batches with uncompromising precision, our nutrient-dense formulas are rich in potent antioxidants and essential fatty acids. With no fillers, no preservatives and nothing unnecessary, this is highly concentrated care created to support skin longevity — for skin that needs more.
Care for dry, sensitive skin with Niki Newd®'s fresh skincare. From sensitive skin cleansers and retinol alternatives to soothing masks and hydrating serums – each product is designed to nourish, protect, and calm your skin with the purest Nordic ingredients.
Suffering from rosacea? Our products have received great feedback for soothing and revitalizing the skin. Try using Oat Meal Soap with any of the recommended products for a supportive skincare routine.
Discover actress Satu Silvo's story below.
Sensitive · Dehydrated · Ageing · Rosacea-Prone
We don't try to solve everything.
We have focused on one thing and learned to do it exceptionally well: creating fresh, nutrient-rich skincare for skin that is dehydrated, sensitive, reactive or changing with age.
Skin Renewal Takes Consistency
Healthy-looking skin is not built through intensity. It is built through consistent care.
A simple routine that replenishes skin day after day helps support comfort, resilience and healthy ageing over time.
It is never too late to start giving your skin what it needs.
Potent Antioxidants & Nutrients
An important part of your skin's defence against premature ageing
Freshness is what makes Niki Newd unique. Antioxidants and nutrients like omega fatty acids both oxidise with time — we deliver them fresh, at peak potency, alive and active and ready for your skin.
The person behind Niki Newd
Co-founder, MSc Engineering. Former top model.
Niki Newd did not begin with a trend.
It began with our own skin — and a question:
Why should sensitive skin have to choose between gentleness and effective anti-ageing?
For nearly two decades, Kirsi has developed and refined these formulas — and used them on her own skin every day. No one knows them better.
Her engineering background brought scientific rigour to skincare. Nutritional thinking shaped the philosophy: choose exceptional ingredients, preserve what makes them valuable, and leave out what the skin does not need.
The result became Niki Newd. Fresh skincare for skin that needs more.
In Niki Newd products, antioxidants reach your skin fresh and at the peak of their potency — ready to fight free radicals and premature ageing. Have you ever wondered how much potency remains in a product that has spent months in storage?
Sensitivity
↓
Barrier + Dehydration
↓
Visible Signs of Ageing
Tight, dehydrated or reactive skin needs more than surface moisture — it needs real nourishment. A strong, resilient skin barrier creates the foundation for healthy ageing.
That connection is at the heart of the Niki Newd method.
Fresh antioxidants. Nutrient-rich ingredients. Many natural heroes, each chosen for a reason. Nothing unnecessary.
Dry? Sensitive? Dehydrated? Concerned about visible ageing?
Answer four simple questions and we'll guide you to a fresh skincare routine made for what your skin needs now.
Every step. In the right order. Nothing unnecessary.
Only 1 minute.
If you're used to processed skincare, Niki Newd will feel unusual at first. Skin can't be fooled — once it finds real nourishment, it won't want to go back.
Each set is a hand-picked ritual, not a random pairing of products — freshly blended, small-batch essentials formulated to work together, morning and night. No fillers, no added fragrance, nothing standing between your skin and what it needs. Find the ritual made for your skin's story.
Our customers discover Niki Newd, experience it on their own skin — and tell someone else.
Customer, 52. Dry, ageing skin.
I had spent a decade on luxury skincare. Niki Newd felt strange at first — too rich, too different. Two weeks in, I couldn't stop. My skin just... rested.
Customer, 47. Sensitive, reactive skin.
I was skeptical. Everything I had tried before was just the same generic white cream. Niki Newd looked completely different — and after a month, my skin was like night and day.
Customer, 35. Dry, sensitive skin.
Such a soft, gentle lather — and it doesn't dry out my skin at all. I'll admit it took me a while to get used to the idea of using a soap bar on my face. But wow. It actually works.
Lotte
I noticed a difference immediately! And the scents are absolutely wonderful. I've only been using the products for a week, and my skin has already changed. People have actually started asking what on earth I've been doing to my skin."
The difference between Niki Newd and conventional skincare comes down to four things.
Preservative-free skincare and microbiome health — Microorganisms, Dec 2024
Niki Newd® is a Nordic skincare brand and family company with over 200 years of skincare heritage. As a fresh skincare pioneer, we have redefined natural beauty with our minimalist skincare philosophy. Every product is freshly blended in small batches to maximize potency and purity. We never use preservatives or additives, and all ingredients are 100% traceable and sustainably sourced. Experience skincare crafted with integrity, tradition, and the purest Nordic nature.
Niki Newd® is a Nordic skincare brand and family company with over 200 years of skincare heritage. As a fresh skincare pioneer, we have redefined natural beauty with our minimalist skincare philosophy. Every product is freshly blended in small batches to maximize potency and purity. We never use preservatives or additives, and all ingredients are 100% traceable and sustainably sourced. Experience skincare crafted with integrity, tradition, and the purest Nordic nature.
Where can you find us?
Niki Newd Store & Beauty Studio
Kapteeninkatu 26
00140 Helsinki, FINLAND
Tel. +358 41 314 4461
Whatsupp +358 41 314 4461
niki@nikinewd.com
Opening Hours
Monday & Tuesday: Open by appointment and for facial treatments.
Wednesday: 10 AM – 6 PM
Thursday: 12 PM – 8 PM
Friday: 10 AM – 6 PM
Saturday: 10 AM – 4 PM
Sunday: Closed
Niki Newd Store & Beauty Studio
Kapteeninkatu 26
00140 Helsinki, FINLAND
Tel. +358 41 314 4461
Whatsupp +358 41 314 4461
niki@nikinewd.com
Opening Hours
Monday & Tuesday: Open by appointment and for facial treatments.
Wednesday: 10 AM – 6 PM
Thursday: 12 PM – 8 PM
Friday: 10 AM – 6 PM
Saturday: 10 AM – 4 PM
Sunday: Closed